Building brands.
I’m a sports marketing and creative strategy professional focused on building brands, growing audiences, and creating meaningful connections.
In my current role I lead brand strategy for Boston College Athletics with an emphasis on Basketball and Football. My work spans creative storytelling, revenue generation, fan engagement and leading integrated marketing campaigns.
Before Boston College, I worked at St. John’s University, where I helped lead marketing and brand initiatives for its basketball programs, including the launch of its Nike partnership and the award-winning “Red Storm” campaign across New York City.
I hold an MBA in Marketing Management from St. John’s University and a bachelor’s degree in Communication Studies from the University of Rhode Island.
At the core of my work is a simple goal: build sports brands people want to be part of.
