This project is a collection of graphics from National Signing Day 2022. As the sole designer for all NSD content for Boston College Football I was tasked with creating player specific graphics, generic website graphics, as well as large scale digital graphics which were featured on Boston College's National Signing Day show which aired on ACC Network and ESPN+.
Content generated 25,000+ social interactions during NSD (45th nationally)
Social Graphics
Customized graphics were created for all 21 signed student-athletes. Through the chosen layout we were able to highlight information such as as name, high school, hometown, position, ranking and other information that would be relevant to our fan base as well as new audiences. This information was chosen intentionally to establish a connection between our newest student-athletes and our audience
Behind the Scenes: Artboards
One major goal for this project was to create variation within the chosen branding. I created a system of graphics and assets which could stand on their own while connecting back to the larger project. This would give us the opportunity to specialize our graphics to different platforms and maintain brand awareness.
Using artboards allowed me to easily pull assets from one design to the next and quickly ensure consistency
General Branding Assets
Graphics were used across various digital spaces including, social, website, facility arenas boards and were featured on Boston College's National Signing Day show which aired on ACC Network and ESPN+
National Signing Day Show
Graphics in use for Boston College's National Signing Day show which aired on ACC Network and ESPN+
