Starting one month into the season meant hitting the ground running and creating a flexible style that could evolve. I leaned heavily into team colors and minimal gradients to establish brand recognition across the board. Other assets such as a three-stripe background pattern (a nod to out apparel sponsor, Adidas) was also prevalent across many designs.
Work was showcased on @BCFootball, @BCEagles and @BostonCollege social accounts as well as BCEagles.com, the official insider email of BC Athletics, and paid advertising campaigns
Award Graphics
Social Graphics
Military Bowl Materials
Military Bowl In-Game Templates
(Not used due to cancellation of 2021 Military Bowl)
